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Graphic Products

Please follow these guidelines when preparing your Graphic products for submission.

Project Organization

Your project should be well-organized and easy to navigate. Use comments and labels where appropriate and name all files and folders clearly so that customers can easily customize your product to their needs. All file names, layer names, comments, and documentation must be in English.

File Requirements

All graphic files should be designed to work with either Adobe Photoshop, Illustrator, or InDesign and meet the following criteria:

  • RGB color space for non-printable items
  • CMYK color space for printable items
  • 300 dpi resolution
  • All layers should be editable, not flattened
  • All text should be editable, not rasterized
  • If using fonts other than the default operating system fonts, you must note the font name and a link to where users can obtain the font in your documentation

File Structure

Project files should reside in a main root directory along with product documentation. All required assets should reside in a project Assets folder. If your product contains different versions of the project file, for example one product mockup in red and another in blue, they should be clearly labeled as such.

Graphic Product Variations

The following are possible product variations which you can offer:

  • Graphic Template which consists of a complete cohesive design to be customized by the end user. For example you may upload a brochure or business card template, or a product mockup template.
  • Graphic Object which consists of a single design element, or a single isolated object with transparency. For example you may upload a stylized texture, or a 3D rendering of a light bulb to be used in another design.
  • Graphic Pack which contains several individual graphics which share the same visual aesthetic and are designed to work together. An example would be a pack of custom social media icons, or a set of vector illustrations of different food items.
  • Graphic Add-On which automates the process of achieving a certain look. An example would be a Photoshop Action that makes a photo look like it was sketched with pencil, or a set of layer style presets.

Graphic Assets

It is common to include different types of assets to be distributed with your project file. Before submitting your product, be sure to collect all required assets and include those in your final .zip file.

What Assets Can I Include?

Any assets you create yourself may be included in your product demo and download file. You may also use third-party assets in your product demo or download file, but only if you have the appropriate license to use and distribute the assets in that way.

No watermarked assets from another marketplace (Envato, Pond5, etc.) may be used in your product demo or included in the download file  however you may use non-watermarked assets provided you have the appropriate license.

You may use VFX Market watermarked assets in your product demo only if you have permission from the author of the asset you are using. You may not include VFX Market assets from another author as part of your download file. Please refer to our Terms of Service for more details.

Any assets which have been used in your product demo but which cannot be used in your final product should be replaced with a placeholder prior to saving your file.

Third-Party Plugins

You may not distribute any third-party plugins, add-ons, or presets with your product. If your product requires third-party plugins in order to work, you must list them in the product details.

Sometimes it is beneficial to distribute pre-rendered assets with your product so customers dont need to use plugins. Before submitting your product make sure it complies with any third-party EULAs.

An example of a plugin which does not allow pre-rendered assets to be distributed commercially is Element 3D from Video Copilot. If your product contains assets which require Element 3D, each customer who purchases your product must also own the plugin in order to use your product.


Documentation for graphic products must explain how to make the necessary changes. If your product requires installing a file to the user’s computer, you must explain the installation process. The following formats are acceptable:

  • RichTXT
  • PDF
  • HTML

Graphic Previews

Graphic products must include a preview image of the product with the VFX Market watermark overlaid on the image.

Single graphic previews can be added by using the Featured Image field on the product submission form. Or you may choose to create a multi-image gallery. In the Product Description field, click on Add Media, then Create Gallery, upload your watermarked preview images and Insert Into Gallery. Then change the post format from Default to Gallery and your images will appear as a slider gallery on your product page.

Product Delivery

Your final product for submission should be compressed using the .zip format. The file name should be the same as the product title using underscores for spaces between words. If you are offering different product variations to be sold separately, please also include the name of the variation in the file name (example: my_graphic_product_red.zip / my_graphic_product_blue.zip).

Multi-Purchase Mode

You may allow customers to purchase multiple variations of your product at one time by selecting ‘Multi-Purchase Mode’ on the product submission form. When setting your files and prices, simply zip and upload a single file for each price option. You may also want to offer your entire package as an option possibly at a reduced price in which case you would zip all of your files together and upload as a single price option.

For example:

  1. Brochure Template – $7
  2. Business Card Template – $5
  3. Letterhead Template – $3
  4. All 3 Templates – $12

Giving customers the ability to choose only the files they need can be helpful with driving sales!